Cours:5-GI-KNM-S1/2024-25/Estée Lauder Turkey

Groupe: Estée Lauder Turkey

• Première étape : Recherche de l'entreprise et du contact

Nom de l’entreprise : Estée Lauder Turkey

Contact : Ege GÜNAY                   

• Deuxième étape : Définition de l'entreprise

Général

• Domaine d’activité :

Estée Lauder évolue principalement dans l'industrie de la cosmétique et des produits de soins de la peau, mais l'entreprise est aussi active dans le secteur du maquillage, des parfums et des soins capillaires. Elle est spécialisée dans les produits de luxe, offrant des solutions haut de gamme pour la beauté et le bien-être.

• Activités/services proposés :

Estée Lauder propose une gamme variée de produits, dont : Soins de la peau (crèmes, sérums, nettoyants, crèmes anti-âge, etc.) Maquillage (fond de teint, rouges à lèvres, mascaras, etc.) Parfums (chaque marque du groupe propose des collections parfumées) Soins capillaires (shampoings, après-shampoings, etc.) Produits de soin spécialisés, comme ceux de La Mer pour des soins haut de gamme. Les produits sont vendus en magasins de détail (grands magasins, points de vente spécialisés) et sur des plateformes e-commerce.

• Type d’entreprise (SCOP, PME) :

Estée Lauder est une multinationale cotée en bourse (sur le New York Stock Exchange sous le symbole EL). C'est donc une grande entreprise internationale.

• Troisième étape : Définition du contact
• Quatrième étape : Création du questionnaire

Questions About Estee Lauder as a Company Could you provide an overview of Estee Lauder’s structure, including its size, legal status, and key industries? Who are your primary customers, partners, and suppliers? What are the company’s main sources of financing? What is Estee Lauder’s position in the market? Does the company hold a monopoly in any area, or does it face direct or indirect competition? What are your short- and long-term strategic goals, both nationally and internationally? How does Estee Lauder approach product and service development? Could you elaborate on the evolution of your offerings? What are the core values of Estee Lauder, and how are they reflected in day-to-day operations?

Questions About Your Role Could you detail your position at Estee Lauder, including your tenure, the departments you interact with, and your working environment? What is your academic background, and how has your career path developed at Estee Lauder? Have you taken on leadership or training roles within the company? If so, could you share your experiences? Beyond your daily responsibilities, have you contributed to other projects or events at Estee Lauder?

Questions About Knowledge Management at Estee Lauder How does Estee Lauder ensure that lessons learned from one project are transferred to subsequent projects? What tools and platforms are used for knowledge sharing, such as seminars, guidelines, or digital tools? How are new employees integrated into the company’s knowledge management practices? What challenges do you face in knowledge transfer, and what measures have been implemented to address these issues? How is knowledge sharing facilitated in long-term supplier management processes? Questions About Human Resources How does Estee Lauder identify and retain employees with critical expertise? What are the key focus areas in your training programs for employee development? How are human resources processes aligned with the company’s strategic goals, and how is their effectiveness measured?

Questions About Information and Work Resources How does Estee Lauder manage documentation to ensure accessibility and up-to-date information? How are visual management techniques used to make knowledge more comprehensible and accessible? What collaboration platforms does Estee Lauder use to facilitate knowledge sharing and teamwork? How does your content management system support quick access to information and search processes?

Questions About Work Processes and Environment How are work processes documented and shared to ensure clarity in tasks and responsibilities? How are training processes aligned with work processes? How do workspace layouts (e.g., open offices) impact team communication and knowledge sharing? What agile management practices are employed to enhance team flexibility and adaptability?

Questions About External Relations How does Estee Lauder share knowledge and experience from projects with other organizations? How are events like conferences or collaborations used to strengthen knowledge management processes?

• Questions relatives aux articles scientifiques

Les Articles: https://www.sciencedirect.com/science/article/pii/S0959652621037707 https://www.sciencedirect.com/science/article/pii/S2444569X2300046X https://www.sciencedirect.com/science/article/pii/S1877050923016496

• KM and Business Strategy (Ref: A Systematic Review of Knowledge Management and New Product Development Projects)

How does Estée Lauder integrate knowledge management into its overall business strategy and sustainability practices? Can you provide examples of how KM has contributed to innovation, efficiency, or sustainability goals?

• KM and Performance (Ref: Past, Present, and Future of Knowledge Management for Business Sustainability)

How do you measure the effectiveness of KM initiatives in achieving both business and sustainability objectives?

• KM and Innovation (Ref: A Systematic Review of Knowledge Management and New Product Development Projects)

How does Estée Lauder use KM to foster innovation in new product development and manage global challenges like sustainable supply chains?

• Cross-functional Collaboration (Ref: Past, Present, and Future of Knowledge Management for Business Sustainability)

What role does cross-functional knowledge sharing play in product innovation and addressing ecological challenges at Estée Lauder?

• Technology in KM (Refs: A Systematic Review of Knowledge Management and New Product Development Projects; The Role of Knowledge Management in the Internationalization of Enterprises)

What tools or technologies does Estée Lauder use to manage, analyze, and share knowledge effectively, particularly in global operations? How does technology enable real-time KM and adaptation to diverse markets?

• KM and Cultural Diversity (Ref: The Role of Knowledge Management in the Internationalization of Enterprises)

How does Estée Lauder use KM to address cultural and language differences during international expansion?

• Risk Management (Ref: The Role of Knowledge Management in the Internationalization of Enterprises)

Can you share examples where effective KM enabled Estée Lauder to mitigate risks or adapt to unfamiliar market events?

• KM Trends and Future (Refs: All Articles)

What recent trends in KM do you foresee shaping the future of product innovation and global business sustainability at Estée Lauder? How do you envision the role of KM evolving to maintain Estée Lauder’s competitive edge in the market?

• Cinquième étape : Réalisation de l'entretien